TOCA Social Hit The Target With US Expansion To Dallas

“Amazing Place”, “Clever use of technology”, “Brilliant Experience” and “Wow, it didn’t disappoint” are just some of the reviews about TOCA Social at London’s O2.

TOCA Social is the fabulous combination of incredible tech-fuelled immersive football experience, exceptional food and glorious drinks. If you’re looking for a night out which is completely out of the ordinary, then TOCA Social is worthy of your attention.

TOCA Social opened in London in August 2021 and have seen outstanding success, with more than 25,000 visitors every month. Now, this innovative concept have bagged themselves a spot in Dallas, USA. This will be the first TOCA Social location in the US and is planned for launch in early 2023.

The experience features immersive football pitches (large booths) which house enormous screens displaying dynamic gaming graphics. The interface includes an innovative ball delivery system, tracking technology and AI enabled computer vision technologies to create a seamless, powerful and engaging experience.

Currently there aren’t any specific details about the food and drink offering at the Dallas site, clearly. However, if the O2 venue is anything to go by the folk of the Lone Star State are going to be in for a treat. Menu highlights include Crispy Chicken Wings, Cauli Cheese Bites, Vegan Burger and Winter Buddha Bowl. However, they are slightly overshadowed by the Hot Half-Baked Cookie Skillet!

When it comes to the post-match tipple there is a huge choice available. Alongside a varied range of beers, wine, sparkles and softs there are cocktails galore. From Mezzi, Lionel (Koch El Mezcal, ginger, lychee, yuzu and lemon) to Equalizer (Mount Gay Rom, Larger, Angostura bitters, lemon sherbet and ginger beer).

As well as the Dallas announcement, TOCA Social also recently announced plans to open a second UK site at The Bullring in Birmingham. However, TOCA Social aren’t stopping there. The current plan is to have five sites operating by the end of 2023 – so there will be more exciting news to come.

“TOCA experiences are all about enjoying soccer regardless of your skill level and TOCA Social takes that a step further by offering a fun, social environment in addition to gamifying soccer in a new and casual way,” said Erik Anderson, TOCA’s co-chairman.

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