Kindred Concepts is a brand new, global venture created to develop experiential leisure concepts.
The first one out the blocks in an exciting partnership with Formula One. Through this incredible licence agreement Kindred Concepts are developing a state of the art F1 racing simulation experience.
The vision behind Kindred Concepts is to use impressive technology to gamify racing simulation, making it accessible to a wide audience. The high-end activity will be matched in location, décor, ambience and hospitality, with sites offering premium food and drinks options.
Kindred Concepts are hoping to open their first site at One New Change, which is located next to St Paul’s Cathedral, in central London. This site will be operated alongside Formula 1. Should all go to plan their ambitious project should be complete and ready for launch towards the end of 2022.
The One New Change venue will house up to 60 bespoke racing simulators in which guests can select a car set up suited to their age and skill level. Players battle against one other player or take part in team-based games or participate in an all-venue race, making this a wildly competitive and thrilling experience.
This exceptional concept is destined for global impact, as Kindred Concepts plan to open up 30 venues in the next five years, with sites in the UK, the US, Europe, Asia and the Middle East.
Although this inaugural venture from Kindred Concepts is rooted in Formula 1, it won’t matter whether you’re a fan of the sport or not. The One New Change venue promises to be an exceptional, glamorous and exhilarating night out whether you participate in the action or not. However, I image once you’re there you’ll be desperate to get inside one of those cars.
Kindred Concepts has been founded by competitive socialising pioneer Adam Breedon, backed by investment firm Imbiba and Formula 1. Breedon has been involved with a number of creative and successful brands including Puttshack, Flight Club, Bounce, All star Lanes and Hijingo.
Speaking of Kindred Concepts, Adam Breedon said, “When people come to one of our venues, we have to wow them, and this new concept is going to take people’s breath away. With our knowledge of creating best-in-class concepts and operations, and the strength of the Formula One brand, we are going to break barriers in competitive socialising, marrying cutting edge technology, a premium F&B offering, and a visually stimulating setting, with the unrivalled glamour and excitement of F1, to create an unforgettable, adrenaline-fuelled experience.”
Oh, it’s going to wonderful! As and when more information becomes available, we’ll let you know.
